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After Hurricane Melissa: A Call for Jamaica’s Stars to Stand Up for Their Fans

In the aftermath of Hurricane Melissa, Jamaica is reeling. Entire communities have been left in ruins, homes flattened, roads destroyed, and countless families displaced. From Portland to Clarendon, Kingston to St. Mary, the island carries the deep scars of one of the most devastating storms in recent memory. Yet even as the rain subsides and the floodwaters begin to recede, one truth remains clear — Jamaica’s greatest strength has always been its people. And right now, those people need help more than ever. This is a call, not to the government or to politicians, but to the sons and daughters of Jamaica who have risen to fame and fortune. To the entertainers, influencers, athletes, and public figures — both at home and abroad — the time has come to stand up for your fans. These are the same people who streamed your music day and night, who wore your brand, who shared your posts, who prayed for you when you were just starting out. Today, many of them are left without shelter, without ...

Zharnel Hughes Is Giving You the Chance To Train with Him in Jamaica




British sprint king Zharnel Hughes is turning up the heat — and the hydration — with his new partnership with Vita Coco Coconut Water. To celebrate, he’s offering fans a once-in-a-lifetime chance to win a trip to Jamaica and train with him at Usain Bolt’s legendary track.

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Zharnel Hughes proudly hails from the island of Anguilla, a British Overseas Territory in the Caribbean known for its turquoise waters and vibrant culture. Born and raised there, Zharnel’s journey from local track meets to global championships is a testament to Anguillian resilience and talent. He often credits his island roots for shaping his discipline, humility, and explosive speed — carrying the spirit of Anguilla with him every time he steps onto the track.

Zharnel’s also launched the Swift Smoothie, a tropical recovery blend made with Vita Coco, mango, pineapple, and passion fruit — designed to fuel athletes of all levels.

“I grew up drinking Vita Coco,” says Hughes. “Now it’s part of my training. It keeps me healthy, hydrated, and ready to fly.”

Whether you’re chasing medals or just chasing good vibes, this is your chance to run for more than just fitness — you’re running for Jamaica.


Join the Thirst Place Challenge on Strava and run 9.83km — a tribute to Zharnel’s blistering 100m record time. Complete the distance and you’ll be entered to win a trip to Jamaica, where you’ll train with Zharnel Hughes at the iconic Usain Bolt track.

The competition closes on 31st August 2025 — so get moving before the finish line disappears!



Don’t miss your shot to turn miles into memories. Whether you’re a seasoned sprinter or just starting your fitness journey, this challenge is your gateway to the Caribbean — and a training session with one of Britain’s fastest. Lace up, log your run, and let Vita Coco and Zharnel Hughes take you from the streets to the sunshine.

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